We design fictional realities.
We build characters worth following.
We create worlds that outlive their stories.
Ecosystem
Stories · Characters · Culture, connected.
SHÙ® is a mobile-first entertainment ecosystem creating stories, characters and cultural brands designed to live beyond a single medium.
01 · NØRM+VØYD — IP studio
An IP studio for the mobile era.
An independent studio developing original stories, characters and worlds across film, mini-series and emerging media.
Visit →02 · Character agency
PERSØ™
A character agency for the digital era.
Representing original characters and digital personalities across entertainment, publishing and culture.
Visit →03 · REAL REEL — Industry publication
The publication for the next generation of entertainment.
Where emerging formats, new technologies and changing audience behaviors are observed, framed and understood.
04 · M/M — Cultural brands
Building cultural brands.
Extending fictional worlds into products, objects and cultural brands.
BOBO™ · UNDO™ · BAD GENE™ LAB
Visit →05 · XYXY — Editorial
Where fiction becomes culture.
Publishing fictional documentaries, cultural artifacts and stories from possible futures.
